Literally Meaning

Concept Work, Art Direction, Illustration

 
A fun project using words out of context and take them literally.
The main challenge was to find the balance between a clean image and representing the word in a surreal way.

I reveal the words at the end of this project, so feel free to play a little game and try to guess which word could be behind each visual.


- Honeymoon

moon-h-full-res

- Brainstorm

brainstorm-02

- Cloud rapper

cloud-rapper-close-up-purpe-rose
cloud-rapper-orange-micro

- Lunch time

lunchtime

- Time saving

timesaver0021500

- Jail bait

jail-bait-1500×1500

- French fries

frenchfries-1500×1500

- Mindblown

mind-blown-render-1500×1500

- Eye-Catching

eyecatching-final

- Ghostwriter

ghost-writer-1500×1500-final

Visuals + Text

honey_moon
jailbait
brainstorm
french-fries
cloudrapper
mindblown
lunchtime
eye-catching
timesaving
ghostwriter

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simon@kaeptive.com

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© Simon Kämpfer 2020