Commodity Fragrance
Credits:
Concept: Ico Design
Art Direction: Ico Design, Simon Kaempfer
3D: Simon Kaempfer
A fragrance journey
Like business, brands rarely evolve in a straight line. Commodity is a fragrance brand that has had three very distinctive chapters; unusually we were involved in the final two, under very different owners. Originally launched in San Francisco through a Kick-Starter campaign, Commodity built a cult following with an anti-brand approach – as the name suggested. By the third chapter (and owner), our brief was to maintain the essence of the brand whilst evolving it to reach a much wider audience.
